This amazing ad campaign by the ANAR Foundation features an incredible message, execution, and use of innovative printing technology to raise awareness and provide abused children with a safe way to get help. The ad displays a different message for adults and children at the same time using a lenticular layer on top of the ad, which displays different images at varying angles. Watch the video above for more details on how the ad works.
Brilliant campaign to increase voter turnout in Tunisia. Ogilvy placed a giant picture of past dictator Ben Ali in a public place and put their faith in cultural and behavioral insight that eventually the residents would grow angry and tear the poster down. Sure enough, when the passersby lived up to the gamble, another poster was revealed underneath warning them to vote lest the dictatorship return.
So what do you guys think of the new Facebook “Home” pitch? As much as I dislike Facebook I have to admit their reinvention of what mobile UI design should be, is simply refreshing. Instead of apps in separate windows, Home promises to merge everything into one always connected layer. Head on over to the beautiful Home site to find out more.
Do you think this will revolutionize our mobile devices, and if so, are you excited?
Brilliant use of pre-exisiting graffiti not only as a campaign, but also to educate. The Tutor Crowd is a London-based online tutoring service that recently started stalking the streets for and correcting typos in any bit of graffiti they find.