I always find re-branding projects really interesting. How do you take an existing company (especially a big-wig) and breathe new life into it? This National Geographic reinvention by graphic designer Justin Marimon envisions the company as a more modern, image-driven brand. I’m liking the overall aesthetic even if the logo re-design doesn’t seem quite thought through. What do you think, does it work?
Designers rejoice! Book artist Kevin Steele has created a typographical pop-up book called The Movable Book of Letterforms, designed toteach you all you need to know about typography. Take a look at this cool “in action” video.
Intense marketing stunt by New York agency Thinkmodo for the upcoming movie Dead Man Down. Honestly I’m not sure this would get anyone interested in seeing the movie, but regardless, do you think it crosses a line?